Howard Kennedy

Careers at Howard Kennedy

People are the key to our success, so it's important that we can attract and retain the very best. As well as being driven to deliver the very best client experience, you'll also need to be someone who lives our values. We want you to help us shape our future.

Howard Kennedy

Digital Marketing Manager

Please Note: The application deadline for this job has now passed.

The role

This is an excellent opportunity for a Digital Marketing Manager to join our Marketing & Business Development (BD) team reporting to the Head of Digital Marketing. The Digital Marketing Manager will be supported by a Digital & Communications Executive and an AV Administrator, who will be their direct reports. They form part of the wider Marketing & Business Development team of 17 people in total.

The role of the digital team is to identify and optimise all our routes to market, be responsible for how they operate, and how we report on our activity. We work side by side with the Marketing & Communications team to optimise our content and content strategies so that they perform to their best potential. We also work closely with the BD team to identify leads and processes to engage with them. The Digital Marketing Manager will play a central role in all these activities.

You will be a hands-on dynamic digital marketing expert. You will take ownership of the firm objectives and identify and drive opportunities for the digital team to contribute to these.

You will be responsible for shaping the future direction of our digital channels through a programme of continuous improvement.

You will also be a vocal and persuasive advocate for change through internal communication and education.

Role responsibility

  • Contributing to digital strategy set by Head of Digital – especially in relation to optimisation work needed to ensure our tech stack is robust and fit for purpose.
  • Defining our social media strategy in agreement with Head of Digital – you will be responsible for setting our social media strategy and ensuring its application through our social media tools including Hootsuite.
  • The day-to-day management and optimisation of all our digital platforms including:

- Sitecore

- Siteimprove

- Passle

- Vuture email

- Vuture print

- InterAct/Intranet

- GatherContent

- Monday.com

- Hootsuite

  • Working with Head of Digital to ensure we maintain a high standard of SEO best practice with our content. And liaising with our digital agency on technical SEO improvements where necessary. Always staying ahead of algorithm updates and monitoring our overall SEO performance. 
  • Developing a data and reporting strategy with input from Head of Digital. Including standardising responses to day-to-day reporting requests using Sitecore, Siteimprove and Google analytics.
  • Digital marketing education firm wide. Including best practice theory scheduled theory sessions. And responsive practical training on an ad-hoc basis.  
  • Ensuring strict risk compliance (e.g. GDPR & PECR)
  • Standardising and optimising our in-house video and podcast creation capabilities alongside our AV administrator
  • Digital budget management
  • Advertising and sponsorship – you will standardise and improve our paid advertising efforts.

You will also be jointly responsible for:

  • Digital brand guardianship – all members of the team are tasked with ensuring our brand is applied appropriately online.  
  • Project management – all members of the team are expected to own and drive various projects.
  • Digital innovation projects – working closely with the Head of Digital you will be involved in the identification of new technology and process opportunities. You will be aware of and involved with all projects. And you will lead on a selection of these.
  • Enabling internal and external comms platforms – you will work closely with the marketing team to enable and optimise our comms channels.
  • Hero content creation – each team member is responsible for running several campaigns throughout the year.
  • Hygiene content creation – you will be responsible for organising the maintenance of our standard digital copy such as expertise and profile pages.
  • Copy editing – you will be responsible for maintaining the highest standards of copy editing. Ensuring all digital copy is in house-style and optimised for SEO.  
  • Agency management – you will be responsible for managing the relationships with many of our digital agencies.  
  • Hub content creation – you will support the BD team's efforts to create sector and service aligned content via Passle.

About you

We are looking for someone passionate and driven. We need someone who will contribute new and fresh ideas to our digital strategy, as well as maintaining the highest standard of day-to-day digital maintenance. This role will suit someone who's willing to challenge the way things are done and voice their opinion.

You will be motivated to drive your own education ensuring that you are at the forefront of the ever-evolving digital landscape. You will knowledge share and educate the rest of the Marketing & BD team with a particular focus on developing your direct reports.

You will need to be solutions focussed, work in an agile way and be adept at project management. Ideally you will have previous Digital Marketing experience in a legal or professional services environment. 

Benefits

  • Competitive salary
  • 25 days annual holiday
  • Permanent Health Insurance
  • Life Assurance
  • Interest free Season Ticket Loan
  • Private Healthcare
  • Pension Scheme
  • Staff Introductory Scheme
  • Employee Assistance Programme

About us

We are a London based, full-service law firm, specialising in providing straightforward advice to entrepreneurial businesses and individuals on domestic and international matters.

We have grown substantially in recent years, including two mergers and an office move. We’ve also matured in terms of our approach to providing advice to our clients, seeking to simplify and improve the experience of working with a modern, independent law firm.

We’re proud of our journey. Without losing sight of where we’ve come from, we are focused on where we’re going. We are evolving and growing every day. And just like our clients, we are ambitious and moving forward. Many of our clients are entrepreneurial, ambitious enterprises who are often privately or family owned, or private equity backed. We are one of the only London based law firms with a large private wealth offering alongside significant business law capability.

The firm also advises major corporates on particular specialist legal matters who find our straightforward approach a compelling alternative to larger, less personal firms.

 

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