Marketing Manager

The role

We are seeking a proactive and strategic Marketing Manager to play a pivotal role in shaping and delivering our integrated marketing strategy. This is an integral role with both strategic influence and hands-on delivery, blending stellar digital expertise with brand knowledge and campaign experience. You will work closely with partners, fee earners and the wider business development & marketing team to drive brand visibility and enhance the firm's reputation supporting the successful execution of our firm and BD & Marketing strategy.

Role responsibility

In this interesting and varied role, you will be across:

Strategy & Campaigns

• Support the head of MarComms in developing and implementing integrated marketing strategies aligned with firm's objectives and business development plans, particularly from a digital perspective
• Collaborate with partners, fee earners, and the wider BD team, supported by Communications and Marketing Executives, to create insight-led, measurable campaigns
• Lead multi-channel campaign planning integrating traditional marketing, and digital channels to reach target audiences effectively
• Direct performance driven campaigns using a test-and-learn approach (including A/B testing), optimising for measurable ROI
• Own the firm-wide content calendar, aligning topics with business development priorities and market opportunities to ensure timely, relevant, and coordinated output across all channels
• Conduct market research using insights to guide campaign development, strategic messaging, and thought leadership initiatives

Digital & Data

• Define and lead the firm’s digital marketing strategy across all channels, ensuring alignment with firm goals, supported by the Digital Marketing Executive
• Develop and maintain a digital roadmap aligned with firm strategy, identifying opportunities for innovation, automation, and emerging technologies 
• Embed digital best practice, leveraging SEO, paid media campaigns and social media to maximise reach, engagement, and conversion
• Use analytics tools (Google Analytics, Siteimprove, LinkedIn Analytics, and CRM data) to report on performance, generate insights, and inform strategic decision-making
• Lead website strategy as a business development and client engagement tool, overseeing UX, content hierarchy, SEO, and conversion optimisation
• Lead the end-to-end website replacement project, overseeing strategy, stakeholder engagement, UX design, content migration, SEO, and technical implementation to deliver a high-performing website that engages visitors and provides an experience of our firm that reflects our brand
• Champion digital innovation by piloting emerging tools, platforms, and techniques 
• Lead digital capability-building across the firm through training, best practice, and knowledge sharing
• Manage the relationship with our digital agency ensuring they work as an extension of our in-house team

People management & Collaboration

• Provide guidance to existing team members, help to foster a culture of creativity, collaboration, and innovation, while empowering them to act as strategic advisors
• Work closely with cross functional business services team to ensure marketing activity supports wider firm initiatives
• With support from IT, own the marketing technology stack, including Passle, analytics tools, and integrations
• Design and deliver training programmes for lawyers and fee earners on LinkedIn, employee advocacy, and best practice digital engagement

Governance & Brand Compliance

• Ensure all marketing activity adheres to brand guidelines, regulatory standards, and internal governance policies
• Collaborate with risk, IT and cyber team where necessary to maintain consistency, compliance, and integrity across digital channels

About you

Ideally you will be able to demonstrate;

• Proven experience in marketing within professional services or an agency environment
• Extensive digital knowledge and experience 
• Strong understanding of performance marketing, digital analytics, and user experience principles
• People management or mentor capabilities
• Excellent stakeholder management and communication skills
• Experience managing external agencies

Please note that we are not accepting applications via agencies for this role at this time. Before sharing any named candidate CVs, please contact your recruitment representative. If any named CVs are sent from agencies without approval from our recruitment team, they will not be deemed valid introductions, and no agency fee will be paid.

Benefits

• Competitive salary
• 25 days annual holiday
• Permanent Health Insurance
• Life Assurance
• Interest free Season Ticket Loan
• Private Healthcare
• Pension Scheme
• Staff Introductory Scheme
• Employee Assistance Programme

About us

With almost 200 lawyers in one location, we ensure our clients have the right team to help them get from where they are to where they want to be. We advise major corporates and institutions as well as entrepreneurial, ambitious enterprises which are often privately or family owned, or private equity backed. As well as our significant business law capability, we are one of only a few London-based law firms with a large private wealth offering. Our clients find our straightforward approach a compelling alternative to larger, less personal firms.

Whether you are an ambitious and talented individual wanting to hit the ground running from day one, or an established professional looking for a new opportunity, Howard Kennedy is the firm where you can really make it happen.

We have earned a strong reputation for our exceptional and uniquely talented people who between them deliver outstanding results for clients. In a firm of our size, our strong team dynamic creates a thriving culture of creativity and entrepreneurialism. Howard Kennedy is a pragmatic and non-hierarchical environment where success is shared, and you are proactively encouraged to thrive at your own pace.

Our distinctive culture is built on fairness and respect. Guided by the firm’s values of talk straight, think smart and be yourself, everyone in the firm holds equal value, and everyone plays their role in supporting, encouraging and inspiring colleagues to do their best work.

At the same time, we recognise and reward individualism, celebrating the diversity of our people and supporting them to grow their practice and drive their own career advancement.

As well as client work, there is opportunity to broaden your horizons at the firm with fulfilling pro bono and charity projects. We have a regular social calendar full of wellbeing activities, charitable and social events too.