Senior Communications & Content Executive

The role

This is an excellent opportunity for a dynamic communications and content specialist to join our BD & Marketing team. The purpose of this role is to help create outstanding, original content marketing that showcases the breadth of our legal expertise and reinforces our brand proposition.  You will be working across all areas of communications including; media relations, internal communications, marketing campaigns, marketing-communications and social media. 

Reporting to the Head of Marketing & Communications, you will be working closely with the wider marketing, digital and business development team.

We are looking for someone who is highly motivated, curious, adaptable and an excellent communicator. We expect you to have the ability to understand the bigger picture, as well as being able to summarise the issues at stake and position these in way that will attract and engage our clients, intermediaries and prospects. You will also need to be able to weave in the messaging and brand story of our firm

Role responsibility

The role requires a passion for writing and an inquisitive nature. It is focused on developing strong copy for our marketing campaigns and brand activation across our digital and corporate communication platforms.

There are three segments of external copy for which you will be responsible. Each requires a different approach, as set out below:

• Hero – detailed below, you will be responsible for working with internal stakeholders on firm-wide and targeted campaigns for specific audiences (Go to market group - GTMG campaigns).
• Hub – you will work closely with our Business Development colleagues to provide training and guidance to lawyers who wish to create regular content via our blogging tool, Passle. You will provide training on writing well and provide support in creating content plans.
• Hygiene – you will be responsible for the copy editing and maintenance of all of our permanent website copy, such as profile pages, expertise pages and our about us and careers section. You will run an annual re-write process for lawyer profiles, and a regular review of all other pages with stakeholders.

Other responsibilities:

• Work and collaborate with the business development team to identify and shape news that can be developed into communications campaigns which brings to life our go-to-market group (GTMG) plans. This will include interviewing subject matter experts to establish bold, differentiated talking points. You'll also review and edit articles, emails and website pages to ensure they are optimised and fit for digital publication
• Collaborate extensively with the communications team to develop and deliver external and internal communications campaigns to contribute to the execution of the firm's business strategy and growth aspirations
• Develop pro-active media relations plans and engage with journalists to sell in our experts to comment on business issues for our GTMG
• Work with the BD team to review award submissions and be responsible for coordinating the communications needed for the promotion through external and internal platforms.
• Work with the digital marketing team to manage our content management platform, 'Gather Content'
• Alongside the digital marketing team you will manage the firm's social media content through Hootsuite. 

About you

You will be able to demonstrate;

• Intellectual curiosity and the ability to understand and simplify complex themes
• A collaborative approach with the ability to contribute to creative discussions and processes
• A strong understanding of business issues, trends and current affairs
• Experience of writing, editing and producing content for a business audience
• A brilliant eye for detail and a commitment to quality and accuracy
• Understanding of branding and the importance of a clear, consistent brand voice and key messages
• Experience of integrated multi-media content and campaigns

Benefits

• Competitive salary
• 25 days annual holiday
• Permanent Health Insurance
• Life Assurance
• Interest free Season Ticket Loan
• Private Healthcare
• Pension Scheme
• Staff Introductory Scheme
• Employee Assistance Programme

About us

We are a London based, full-service law firm, specialising in providing straightforward advice to entrepreneurial businesses and individuals on domestic and international matters.

We have grown substantially in recent years, including two mergers and an office move. We’ve also matured in terms of our approach to providing advice to our clients, seeking to simplify and improve the experience of working with a modern, independent law firm.

We’re proud of our journey. Without losing sight of where we’ve come from, we are focused on where we’re going. We are evolving and growing every day. And just like our clients, we are ambitious and moving forward. Many of our clients are entrepreneurial, ambitious enterprises who are often privately or family owned, or private equity backed. We are one of the only London based law firms with a large private wealth offering alongside significant business law capability.

The firm also advises major corporates on particular specialist legal matters who find our straightforward approach a compelling alternative to larger, less personal firms.