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Business Development & Marketing Director

Please Note: The application deadline for this job has now passed.

The role

Our firm champions individualism and thrives on dynamic teamwork. We’ve built a strong reputation on the success of our exceptionally talented people. Each person at our firm brings a unique set of strengths, skills, and perspectives that when combined, lead to outstanding results for our clients. Joining us as our Business Development & Marketing Director you will be responsible for developing and executing the firm’s overall Business Development (BD) and Marketing strategy to meet the firm's objectives and commercial needs. Reporting to the firm's Management Committee and Executive Board.

You will lead the BD and Marketing Department in implementing the firm's strategic goals and brand through the design and delivery of the firm's business development, brand recognition, key client and new business programmes. This is an excellent opportunity for a strategic and results driven leader to play a key role in shaping the future growth and success of our firm.

Role responsibility

  • Developing and executing the firm’s overall Business Development and Marketing strategy to meet the firm's objectives and commercial needs.
  • Developing strong effective relationships with Partners and practice groups based on knowledge of the Firm, the practices and external markets (e.g. specialist trends, ideas and sector insights).
  • Driving greater connectivity and better working practices within the BD team and with other Business Services functions.
  • Acting as a brand ambassador enhancing the firm’s profile in the market through participation at networking events and conferences.
  • Generating leads for partners to explore.
  • Working with the Head of International to develop the firm's international strategy so as to maximise the firm's business development plans via our international networks.
  • Providing leadership, support and personal development to the marketing and business development team.  Working closely with the Head of Business Development and Head of Marketing & Communications to drive the performance of the department.
  • Developing Key Client and New Business pursuits programmes in conjunction with the Head of BD, driving the firm's objective to develop better quality / profitable client relationships firmwide and ensuring ROI analysis.
  • Overseeing the Business Development and Marketing budgets across the firm in line with business expectations allocating funds for high priority and high-impact activity.
  • Leading on the development, management and execution of strategic initiatives related to the development of a client feedback programme in conjunction with the Head of BD (such as client listening, client insights, secondee management, and delivery on service excellence) with a focus on implementing effective processes to drive efficiencies and in developing in-depth insight of our clients' business needs.
  • Overseeing the implementation and championing of the firm’s BD processes: CRM system, client targeting, sales pipeline, pitches/tenders, marketing and brand strategy, online presence, price positioning, brand recognition, alumni programme, internal and external communications and profile.
  • Maintaining an excellent knowledge of market conditions and provides competitor insight/analysis.

About you

Ideally you will be able to demonstrate;

  • Previous experience of developing and implementing strategic business development and marketing strategies within the legal or wider professional services industries, that have contributed to business growth and revenue generation.
  • A strategic mindset with the ability to analyse market trends, identify opportunities and develop actionable insights.
  • A strong understanding of the legal industry, including practices trends and regulations and the competitive landscape in order to assist in identifying and pursuing opportunities for the firm.
  • Strong, decisive and assertive leadership skills with the ability to inspire and motivate a high performing team.
  • Approachability, acting as an ambassador for the team in how they are perceived by their internal stakeholders, showcasing and championing the value the team can deliver.
  • Excellent relationship building and stakeholder management skills, working with the lawyers to understand their needs and acting as a trusted strategic adviser.
  • Strong communication skills.
  • Adaptability, resilience and a results driven mindset with a focus on achieving measurable results and driving business growth through targeted business development activities.
  • A strong awareness of maintaining the professional reputation of the firm in all business development activities.


  • Competitive salary
  • 25 days annual holiday
  • Permanent Health Insurance
  • Life Assurance
  • Interest free Season Ticket Loan
  • Private Healthcare
  • Pension Scheme
  • Staff Introductory Scheme
  • Employee Assistance Programme

About us

With almost 200 lawyers in one location, we ensure our clients have the right team to help them get from where they are to where they want to be. We advise major corporates and institutions as well as entrepreneurial, ambitious enterprises which are often privately or family owned, or private equity backed. As well as our significant business law capability, we are one of only a few London-based law firms with a large private wealth offering. Our clients find our straightforward approach a compelling alternative to larger, less personal firms.

Whether you are an ambitious and talented individual wanting to hit the ground running from day one, or an established professional looking for a new opportunity, Howard Kennedy is the firm where you can really make it happen.

We have earned a strong reputation for our exceptional and uniquely talented people who between them deliver outstanding results for clients. In a firm of our size, our strong team dynamic creates a thriving culture of creativity and entrepreneurialism. Howard Kennedy is a pragmatic and non-hierarchical environment where success is shared, and you are proactively encouraged to thrive at your own pace.

Our distinctive culture is built on fairness and respect. Guided by the firm’s values of talk straight, think smart and be yourself, everyone in the firm holds equal value, and everyone plays their role in supporting, encouraging and inspiring colleagues to do their best work.

At the same time, we recognise and reward individualism, celebrating the diversity of our people and supporting them to grow their practice and drive their own career advancement.

As well as client work, there is opportunity to broaden your horizons at the firm with fulfilling pro bono and charity projects. We have a regular social calendar full of wellbeing activities, charitable and social events too.


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